Graduate of Robert College and METU City&Regional Planning.
Worked as a professional for long years research and advertising.
Worked as Deputy GM responsible from strategic planning for Young&Rubicam Reklamevi between 1995-2000.
Established Kalita together with Ebru Algım in 2000. Still working as managing partner in Kalita.
Tutored Research Methods in Turkcell Academy between 2010-2011; worked as a tutor in various educational programs of Turkish Foundation of Advertising for young professionals.
Was a jury member of 2011 Effie Awards.
Tutored Creative Strategy course in Brand School in İstanbul Bilgi University in 2014-15.
Has 2 sons.
Graduate of İzmir American Collegiate Institute and Boğaziçi University, Sociology Department.
Worked at Young&Rubicam/Reklamevi for 7 years, in her last 2 years as both client services group director and deputy general manager.
In 2000, founded Kalita with Sevda Çavaş. Still working as managing partner in Kalita.
Participated the camp of ‘Strategy Stars’ of Advertising Foundation as a trainer in 2013 and 2014. Was a jury member in Effie Awards in 2014. Board member of Turkish Researchers Association since 2013. Member of Tüad and Esomar.
Loves theather. Attended drama courses and acted at Şahika Tekand Studio for 5 years, trained by Deniz Erdem on Eric Morris acting method. Benefits greatly from her acting/drama trainings in all stages of qualitative research projects she conducts at Kalita.
Mother of a daughter.