Research:
All qualitative research methods and creative offline/online/mobile techniques based on the need.
Focus group discussions, in-depth interviews, observation, shop – along studies, qualitative panel ethnographic research.
Ad-hoc quantitative research, central location tests, telephone and on line research
- Packaging, Name, Logo Tests
- Insight Generation Studies
- Needs and Motivations Researches
- Concept Tests
- Usage, Attitude and Behavior Researches
- Store & Shopping Experience
- Brand Image and Performance Researches
- Satisfaction, Loyalty and Expectations Researches
- Advertising Researches
- Triggers/Barriers Researches
- Product Tests
